Your privacy is important to us. This Privacy Policy explains our policy on collecting, using and disclosing your Personal Information. We will take reasonable care and precaution to prevent the loss or misuse of your Personal Information. We may amend, vary or revise this Privacy Policy from time to time — changes will be posted on our website or sent to you.

In this Privacy Policy: "B Infinite Loyalty Program" means the customer loyalty program operated by us. "Merchants" means the participating merchants of B Infinite Loyalty Program. "Mobile App" means the B Infinite application for Android or iOS. "Personal Information" means any information that relates directly or indirectly to you. "We", "us" or "our" means BLoyalty Sdn Bhd (Company No. 154570-W).

1. Personal Information

1.1 What we collect from you

Personal Information we collect about you includes but is not limited to:

• Personal details such as name, identity card number, age, gender, nationality, date of birth, address, telephone number, and email address
• Information in connection with products and services you have purchased from Merchants
• Personal interests or preferences such as language, product or content interests, and marketing preferences
• Username, password and other identifiers when you register at our website or Mobile App
• Your GPS location (for optional 'Merchant near me' functionality)
• Your phone's contact list (for optional Peer-to-peer functionality)

Certain information requested by us are mandatory. Failure to provide such mandatory information means we may not be able to approve or continue your membership.

1.2 How your Personal Information is collected

• When you apply to be a member of B Infinite Loyalty Program or register your interest with us
• When you register as a user on the Mobile App
• When you visit our website or social networking sites
• When you enter contests or respond to surveys, promotions or questionnaires from our Merchants
• When you make any transaction at any of Merchants' outlets

1.3 Purpose of collecting and processing your Personal Information

• To communicate with you
• To process your application, inquiry or request
• To provide the products and services relating to the B Infinite Loyalty Program
• For administration of B Infinite Loyalty Program
• To respond to your queries
• To conduct surveys, research and statistical analysis
• To help us monitor and improve our services
• To comply with applicable laws, proceedings or inquiries from regulatory authorities and enforcement agencies
• To market and promote other products and services offered by us, our partners, Merchants or sponsors
• To enable the optional Peer-to-peer (P2P) functionality through the Mobile App
• To enable the optional 'Merchant near me' functionality through the Mobile App
• Any other purposes permitted by applicable laws

1.4 Sensitive Personal Data

• We do not collect Sensitive Personal Data from you unless required by applicable laws.
• "Sensitive Personal Data" means any personal data consisting of information as to physical or mental health or condition, political opinions, religious beliefs, or the commission or alleged commission of an offence.
• If you choose to submit your Sensitive Personal Data to us, such data will be treated by us as Personal Information subject to the terms of this Privacy Policy.

2. Disclosure

To facilitate the purposes above and the provision of products and services to you, we may process, use and disclose your Personal Information to:

• Regulatory authorities and enforcement agencies
• Any court of law or any relevant party in connection with any claim or legal proceedings
• Our contractors, service providers, consultants, auditors and advisors on a need-to-know basis
• Our Merchants, partners and sponsors
• Any actual or potential assignee, transferee or acquirer of our company or business

3. Transfer of Personal Information outside Malaysia

Your Personal Information may be transferred to a country outside Malaysia. You hereby consent to us transferring your Personal Information outside of Malaysia, including to the class of third parties set out above.

4. Access or Update your Personal Information

4.1 You are responsible for providing accurate and complete information about yourself, and should correct or update such information by contacting us or submitting fresh information when it becomes outdated.

4.2 You may, by writing to us at the address in Section 6, request for a copy of the Personal Information we hold about you, or request to rectify or update your Personal Information. Please provide proof of your identity when submitting such request.

4.3 On receipt of your written request, we may comply or refuse your request. If we refuse, we will notify you the reasons for such refusal. We may charge a fee for processing your request for access or rectification.

5. Limit the Processing of your Personal Information

By giving or making available your Personal Information or using our website, you expressly agree and consent to the use and processing of your Personal Information in accordance with this Privacy Policy. If you wish to opt out from receiving offers, promotions and marketing materials, or would like us to cease processing your Personal Information for a specified purpose, please notify us in writing to the address in Section 6 below.

6. How to Contact Us

Write in to us at:

BLoyalty Sdn Bhd
16th Floor, Menara Cosway
12 Jalan Imbi, 55100 Kuala Lumpur
Email: enquiry@binfinite.com.my
Tel: 03-2141 8080

NOTE: In the event of discrepancies or inconsistencies between the English language version and Bahasa Malaysia version of this Privacy Policy, the English language version shall prevail.